About Us
Jared Auerbach
Red’s Best was founded in 2008 by Jared Auerbach. As a young fisherman from Boston, Jared worked on commercial vessels in Alaska and Cape Cod during the early 2000’s. He worked alongside hardworking fishermen and saw that with the advent of industrial technology and the governmental regulation of open oceans, traditional fishing communities and family fishing businesses began to struggle for survival.
He also saw the abundance of species available to us in New England’s pristine cold waters. He set out to create a way for consumers to have direct access to the freshest seafood. He envisioned a brand that would represent each and every fisherman and the pride of the profession. Red is every fisherman.
TECHNOLOGY
To achieve scale in supporting and sustaining community based fishing fleets we built robust, proprietary data management software, which enables us to handle massive amounts of small inbound data points. Our system electronically tracks daily catch from the moment a fisherman offloads their vessel onto a Red’s Best truck or one of our dockside facilities.
When a fisherman lands, we take possession of their entire catch, upload all catch data, and maintain an unbroken chain of custody of the fish through processing, packaging, labeling, and shipping. Red’s Best innovative technology and logistics platform reduces the distance between you and your fishermen.
QR CODE LINKS FISH TO FISHERMEN
Red’s Best web-based software collects traceability data for all catches and generates unique web addresses. Ask your vendor to scan the QR code that came along with your fish to access related info about a fisherman who contributed to our aggregated catch.
YOUR SEAFOOD PURCHASES SUPPORT AMERICAN FISHERMEN
Red’s Best Traceability System tracks your seafood from the ocean to the dinner plate, electronically tracing catches from the unloading of fishermen’s vessels and through transportation, processing, and distribution. We physically move fish for fishermen, maintaining temperature and sanitary conditions. Red’s Best physical control over the chain of custody sets us apart from other software solutions.
Red’s Best brand of seafood and logistics represent trustworthiness. Trust that your seafood is responsibly harvested, labeled correctly, and subjected to quality controls along its journey to you. Trust that an intelligently minimized “carbon footprint” maintains efficiency without undue burden on natural resources. Red’s Best Traceability adds only value and zero transaction costs between fisherman and seafood buyer.
WHAT WE DO
Red’s Best has built a lot of verticals but at our core we are service providers to commercial fishermen; we unload their boats when they come in from fishing, and then move their fish into the marketplace for them. Our mission is to maximize the profitability of their fishing business.
Core Values
1. Fishermen First
2. Winning Mindset
3. Professionals Only
4. Be the Best
Where…
We believe the Western Atlantic Ocean is a very well managed natural resource. We are proud to work with fishermen who are responsibly harvesting sustainable seafood from Nova Scotia to Florida. Our network is steadily growing. While our beginnings and most of our infrastructure is in and around New England, we have built relationships up and down the coast and are able to follow the fish when they migrate north and south in order to keep supply as steady as possible. This is the power of networked fishermen.